Research on the Development Strategy of Audiobooks Under the Background of Digital Reading:A Survey Study of Readers'Use of Audiobooks
In the context of new media and the promotion of nationwide reading,the popularity of digital reading among the population is increasing and there is a trend of further development.The emergence of audiobooks has greatly broken through the dependence of traditional text reading on vision and met the reading needs of more potential groups.The article takes the age group of readers as the core variable,and takes the motivation,platform,content,and preference selection of audiobooks listening as the entry point.It analyzes the usage of audiobooks by readers in the survey and puts forward relevant suggestions:building resources from multiple dimensions;optimizing the processing form of content;launching personalized services;promoting and publicizing through multiple channels;enhancing copyright awareness.
NETL
NSTL
万方数据
