Using"Copper"as a Medium:Regional Culture Empowers the Research on the Packaging Design of Tongling White Ginger
In the context of increasingly fierce market competition,the packaging design of products plays a vital role in enhancing market competitiveness.As a specialty of Tongling,Tongling White Ginger is highly praised for its unique quality and long history.However,the current packaging design of Tongling white ginger has problems such as insufficient regional culture,lack of innovation in design style,and single packaging materials,which seriously affect its market competitiveness.In terms of cultural elements,it is necessary to deeply explore the copper cultural elements,use the rich cultural resources of Tongling to design unique patterns and elements,and strengthen brand differentiation.In terms of innovative design techniques,the regional cultural symbols of Tongling can be integrated into the pattern design in the form of illustrations,and the color matching and characteristic text can be determined according to the characteristics of Tongling.In terms of packaging forms,it is suggested to adopt environmentally friendly materials,use multi-functional packaging and pay attention to user experience.
regional cultureTongling White Gingercopper culturepacking design
NETL
NSTL
万方数据
