The article takes Hefei Zheng Xiao Wan enterprise as the research object,briefly describes the marketing status of Hefei Zheng Xiao Wan,focuses on the analysis of Hefei Zheng Xiao Wan's marketing strengths,weaknesses,opportunities,threats,and then puts forward the suggestions to improve Hefei Zheng Xiao Wan's marketing strategy.It is hoped that it can improve the marketing ability of Hefei Zheng Xiao Wan,provide theoretical support for the development of Hefei Zheng Xiao Wan,and it is also expected to hope to provide reference for other catering enterprises to formulate marketing strategies.
维普
万方数据