With the rapid development of the Internet era,theme parks have presented a new application sce-nario driven by technological innovation.On the one hand,technological innovation has brought core com-petitiveness to the theme parks,but on the other hand,tourists have put forward higher requirements for the service of the theme parks,resulting in a gap between service expectations and service perceptions.Based on the five service quality gaps in the Service Quality Gap Model,this paper discusses the reasons for the gap in service quality in the theme parks under the background of technological innovation and proposes strate-gies to bridge the gap,which is beneficial for the theme parks to adjust the direction of technological re-form and technological innovation methods,improve the service quality of the theme park to tourists,and im-prove the satisfaction of tourists.
关键词
主题公园/技术创新/服务质量/差距模型
Key words
Theme Park/Technological Innovation/Service Quality/Gap Model
维普
万方数据