This article delves into the application and potential of big data in optimizing tourism logis-tics.By analyzing two practical cases-Ctrip and Tuniu,this study reveals the value of big data in demand forecasting,inventory management,and personalized services,as well as the challenges that may be encoun-tered during implementation.The article also proposes a series of tourism logistics optimization strate-gies based on big data,including data-driven demand forecasting,inventory management,and personalized services,and discusses the implementation challenges and expected effects of these strategies.This study provides valuable theoretical reference and practical guidance for tourism companies and logistics service providers.
关键词
大数据,旅游物流/优化策略/需求预测/库存管理/个性化服务
Key words
Big Data/Tourism Logistics/Optimization Strategies/Demand Forecasting/Inventory Management/Personalized Services
维普
万方数据