产品碳足迹的影响因素及其挑战
The Influencing Factors and Challenges of Product Carbon Footprint
李凌航 1雷婧瑜 2蔡建华2
作者信息
- 1. 中山大学,广东 广州 510000
- 2. 零碳产业运营中心,广东 深圳 518000
- 折叠
摘要
本文基于对产品碳足迹和碳标签的研究,发现大众的绿色消费认知水平一般,但消费意愿较高.另外,大众对碳标签的认知较浅,部分群体对碳标签所披露的信息持怀疑态度.研究发现,通过群体效力,绿色消费价值观以及消费意愿对推广碳标签产品具有一定成效.然而,碳标签产品可被接受的溢价范围较低.产品碳足迹推广面临的挑战应从多场景示范、计量体系的数字化、强化碳标签的普及与推广及调整碳标签产品市场策略等方面完善发展生态链.
Abstract
Based on the study of carbon footprint and carbon label of products,the survey found that the public's awareness of green consumption is average,but their willingness to consume is high.Furthermore,the public has a shallow understanding of carbon labels,and some groups are skeptical about the information disclosed by carbon labels.Through group effectiveness,green consumption values and consumption willing-ness,it has certain effects on promoting carbon label products.However,the acceptable premium range of carbon label products is low.The challenges faced by the promotion of carbon footprint of products should be improved from the aspects of multi-scene demonstration,digitalization of measurement system,strengthening the popularization and promotion of carbon labels and adjusting the market strategy of carbon label products.
关键词
碳足迹/绿色消费/环保/可持续发展Key words
Carbon Footprint/Green Consumption/Environmental Protection/Sustainable Development引用本文复制引用
出版年
2024
NETL
NSTL
万方数据