There are many problems in the current process of cultivating marketing professionals in voca-tional colleges,such as low employment rates and mismatched majors.It is urgent to promote the supply side reform of human resources.Therefore,from the perspective of industry education integration,it is crucial to analyze the current situation of talent cultivation in marketing,explore the main problems currently ex-isting,and innovate the talent cultivation models required by society.This will be beneficial for fundamen-tally improving the quality of talent cultivation and solving the problem of the"two skins"of talent culti-vation supply side and industry demand side.Thus,firstly,we need to start from professional positioning and adhere to the guidance of social needs.Secondly,we must continue to deepen the reform of teachers,text-books,and teaching methods.Finally,it needs to strengthen the integration of industry and education,and promote collaborative development between schools and enterprises.
关键词
产教融合/市场营销专业/人才培养/"三教"改革
Key words
Integration of Industry and Education/Marketing Major/Personnel Training/Reform of the"Three Teachings"
维普
万方数据