With the advent of the post pandemic era,insurance consumers have put forward higher require-ments for the service process and professional skills of insurance intermediaries.However,the insurance intermediary industry still maintains the traditional operation and sales model,resulting in a serious supply-demand mismatch in the insurance market.This article first analyzes the pain points of China's insur-ance intermediary industry,based on industry data,such as a sharp decline in employees,overall low quality of employees,extensive marketing models,and weak digital foundations.It also points out the feasibility and necessity of using emerging technologies to solve the above problems.In addition,based on the existing problems in the insurance intermediary industry,this article analyzes the external environment of China's insurance intermediary industry from the two dimensions of development opportunities and challenges,and combines the advantages of emerging technologies to propose targeted countermeasures and suggestions from the aspects of marketing development,supervision of insurance intermediary personnel,internal business processes of insurance intermediary enterprises,and application scenarios of insurance products,Empower-ing the digital transformation and development of insurance intermediaries.
维普
万方数据