This paper uses the variance analysis method to distinguish the tourists in the ski resorts of the Xinjiang Silk Road International Resort into ski experiencer and ski enthusiast,and makes a comparative analysis in terms of ski motivation behavior,preference behavior,attitude behavior and activity trajec-tory.The research results show that:The motivation for knowledge and leisure and relaxation have a certain influence on the experiencer and enthusiast;Compared with the experiencer,the enthusiast are more willing to participate in skiing;Attitudes after travel In terms of behavior,there is no significant difference be-tween the experiencer and the enthusiast;In terms of skiing activity tracks,the enthusiast focus on the ski tracks on the mountains,while the experiencer gather at the entertainment facilities below the mountain.
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