摘要
在全国大力发展创意时尚产业的背景下,本文利用钻石模型探究深圳服装产业集群在生产要素,需求条件,相关与支持性产业,企业战略、企业结构和竞争对手的表现,并在此基础上结合深圳服装产业的优势和劣势,提出其在发展服装产业时应加快生产要素升级、加强市场研究、强化集群发展、创新商业模式、增强政策助力的路径与对策建议.
Abstract
Under the background of developing the creative fashion industry in China,this paper uses the diamond model to explore the role of the garment industry cluster in the production factors,demand condi-tions,relevant and supporting industries in Shenzhen,enterprise strategy,enterprise structure and the performance of competitors,and on this basis,combined with the strengths and weaknesses of the Shenzhen garment industry,this paper puts forward the ways and countermeasures of accelerating the upgrading of pro-duction factors,strengthening market research,strengthening cluster development,innovating business model and strengthening policy assistance.
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