海南研学旅行产品开发研究
Research on the Development of Hainan Study Tour Products
杨坤燕1
作者信息
- 1. 海南热带海洋学院 国际学院,海南 三亚 572022;海南省国际海岛休闲度假旅游研究基地,海南 三亚 572022
- 折叠
摘要
近年来,得益于国家、地方政策的支持,研学旅行受到市场的青睐并呈现出迅猛的发展势头.海南作为中国颇具知名度的海岛型旅游目的地,其独特的地理位置、气候条件、人文历史是海南研学旅行产品开发的重要资源.系统化地梳理海南现有的研学旅行资源,探寻海南研学旅行产品开发的新路径是推动海南研学旅行产业发展的重要举措.本文分析了海南研学旅行产品开发的现状及存在的问题,并在此基础上对海南研学旅行产品的开发提出了具体的对策,以期推动海南研学旅行产品的开发及完善,推动海南研学旅行的可持续发展.
Abstract
In recent years,with the support of national and local policies,study tour has been favored by the market and has shown a rapid development trend.As a well-known island tourism destination in China,Hainan's unique geographical location,climate conditions,and cultural history are important resources for the development of Hainan study tour products.Systematically sorting out the existing research travel re-sources in Hainan and exploring new paths for the development of study tour products in Hainan is an important measure to promote the development of Hainan's research travel industry.This article analyzes the current situation and existing problems in the development of Hainan study tour products,and based on this,proposes specific strategies for the development of Hainan study tour products,in order to promote the development and improvement of Hainan study tour products and promote the sustainable development of Hainan study tour.
关键词
海南/研学旅行/产品开发Key words
Hainan/Study Tour/Product Development引用本文复制引用
基金项目
海南省国际海岛休闲度假旅游研究基地建设项目()
2024年度海南热带海洋学院人才科研启动资助项目(RHDRCSK202427)
出版年
2024
NETL
NSTL
万方数据