With the development of AI technology,the brand marketing environment has changed signifi-cantly,and enterprises need to make full use of artificial intelligence technology to adapt to the trend of brand rejuvenation.AI technology has unique advantages in consumer behavior analysis,personalized market-ing strategies,brand image building and consumer interaction,etc.,and greatly improves the accuracy and efficiency of brand rejuvenation through data mining,personalized recommendation,brand automatic update,etc.However,in the process of brand rejuvenation,AI technology still faces problems about conceptual cog-nition,infrastructure and ethics,and requires enterprises to take corresponding measures in cracking the cult of technology and strengthening basic capacity building and detailly contributes to society responsi-bility construction and ethical risk prevention.
关键词
人工智能/品牌管理/消费者行为/个性化营销
Key words
AI Technology/Brand Management/Consumer Behavior/Differentiation Marketing/Customized Mar-keting
维普
万方数据