嘉兴古村落乡俗文化在文旅发展中的激活策略
The Activation Strategy of Jiaxing Ancient Village Folk Culture in the Development of Cultural Tourism
张媛 1金松 1唐南2
作者信息
- 1. 同济大学浙江学院 外语系,浙江 嘉兴 314000
- 2. 嘉兴市新闻传媒中心(传媒集团),浙江 嘉兴 314050
- 折叠
摘要
嘉兴是历史文化名城,其古村落与乡俗文化丰富多彩,具有极高的旅游开发价值.本文旨在探讨唤醒和激活嘉兴古村落乡俗文化,并赋予其新的生命,以期在文化旅游发展中起到推进作用,为嘉兴的文化旅游发展和当地经济发展提供新的思路和方向.
Abstract
Jiaxing,as a famous historical and cultural city,boasts a rich and colorful array of ancient villages and rural cultural customs,possessing extremely high value for tourism development.This paper aims to explore the strategies for innovating and activating cultural tourism development in the context of the rural cultural customs in Jiaxing's ancient villages,in order to provide new thoughts for the cultural tourism development and local economic growth of Jiaxing.
关键词
嘉兴/乡俗文化/古村落/文化旅游Key words
Jiaxing/Focr Cultwe/Ancient Villages/Cultural Tourism引用本文复制引用
出版年
2024
NETL
NSTL
万方数据