Analysis of the Digital Transformation Path of Exhibition Service Enterprises Against the Background of Globalization Strategy——Taking Zhejiang Meorient Business Exhibition Co.,Ltd.,as an Example
Analysis of the Digital Transformation Path of Exhibition Service Enterprises Against the Background of Globalization Strategy——Taking Zhejiang Meorient Business Exhibition Co.,Ltd.,as an Example
This paper presents an in-depth study of the globalization strategy and the online and offline business models of Zhejiang Meorient Business Exhibition Co.,Ltd.Based on grounded theory,this paper dis-cusses how to realize the digital transformation of an exhibition service enterprise,explores the key fac-tors involved and the realization path of the digitalization of the exhibition service enterprise,and at-tempts to build a theoretical framework for service enterprises to realize their digital transformation.The research concludes that,against the background of new globalization,the exhibition service enterprise re-alizes the digital transformation of its business models online and offline through the digitization of its business process,business model,and industrial system.It then forms a value-sharing ecosystem based on data integration with customers,markets,and related enterprises.Through the digital upgrading of the business process,business model,and industrial system,the exhibition enterprise not only creates differ-ent forms of business value but also creates social service value for customers,realizing the win-win shar-ing of value between the enterprise and its customers.
关键词
数字要素/服务贸易/数字化转型/扎根理论/案例研究
Key words
Digital Elements/Service Trade/Digital Transformation/Grounded Theory/Case Study
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