ESG is a non-financial evaluation indicator that measures the environmental,social and corpo-rate governance performance of a company and provides an important reference basis for enhancing corporate value and achieving sustainable corporate development.This paper examines the impact of ESG performance on corporate value in the automotive industry from theoretical and empirical perspectives and explores the mod-erating role of executive incentives in it,using A-share listed companies in the automotive industry in China from 2017-2021 as a research sample.It is found that:the improvement of ESG performance helps to im-prove the enterprise value,and there is a positive moderating effect of executive equity incentives on the positive relationship between ESG performance and enterprise value.there is heterogeneity in the impact of ESG on enterprise value,and non-state auto companies have a more positive impact on enterprise value than state auto companies by improving ESG performance.The article deepens the study of ESG performance and en-terprise value in the context of double carbon,and provides theoretical support and policy insights for us-ing ESG performance to promote enterprise value in the automotive industry.