Improving the utilization rate of new energy vehicles is of great significance for the realiza-tion of the"dual carbon"goal.Based on the theory of social cognition and the theory of social resource ex-change,this paper takes the new energy vehicle purchase group as the research object,constructs a theoreti-cal hypothesis model of the influence of online social support on the purchase intention of new energy ve-hicle consumers through the mediating role of green self-efficacy,and uses the questionnaire survey method to reveal the influence mechanism of online social support on the purchase intention of new energy vehicle consumers.The results show that online social support and green self-efficacy have a positive impact on the purchase intention of NEV consumers.Online social support,which includes informational support and emo-tional support,effectively enhances consumers'green self-efficacy,which in turn has a positive impact on their purchase intention.The research results of this paper can provide important theoretical reference for the promotion and application of new energy vehicles.
关键词
在线社会支持/绿色自我效能/新能源汽车/消费者购买意愿
Key words
Online Social Support/Green Self-Efficacy/New Energy Vehicles/Consumer Purchase Intention
维普
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