数字传播助推海洋文旅融合高质量发展的研究——以嵊泗县为例
A Study on the Promotion of High-Quality Development of Marine Cultural Tourism Integration through Digital Communication——A Case Study of Shengsi County
费宇拓 1唐武峰 1林可凡1
作者信息
- 1. 浙江财经大学东方学院,浙江 嘉兴 314000
- 折叠
摘要
随着数字技术的快速发展,海洋文旅融合高质量发展已成为必然趋势.本文通过研究界定了数字传播助推海洋文旅融合高质量发展的概念,深入探讨并适当阐释了理论内涵并指出嵊泗县在数字传播赋能文旅融合发展中面临传播主体协同不足、内容同质化、平台不健全等问题,提出了统筹协调提升传播整合力、深挖文化内核增强传播感染力、构建多维联动激发融合发展新动能的优化策略,以期为嵊泗县乃至其他海洋县的文旅融合高质量发展提供参考,为文旅产业的数字化转型提供实践借鉴.
Abstract
With the high-speed advancement of digital technology,the high-quality development of marine cultural tourism integration has become an inevitable trend.The concept of digital communication promoting the high-quality development of marine cultural tourism integration is defined through research in this pa-per,and its theoretical connotations are explored.It is pointed out that in Shengsi County,issues such as insufficient coordination among communication entities,homogenization of content,and inadequate plat-forms have been encountered in the development of cultural tourism integration empowered by digital communi-cation.Optimization strategies are proposed,including the enhancement of communication integration through coordination,the deep exploration of cultural cores to increase communication appeal,and the con-struction of multi-dimensional linkages to stimulate new momentum for integrated development.These strate-gies are intended to serve as a reference for the high-quality development of cultural tourism integration in Shengsi County and other marine counties,as well as to offer practical guidance for the digital transforma-tion of the cultural tourism industry.
关键词
数字传播/海洋文旅融合/高质量发展/嵊泗县Key words
Digital Communication/Marine Cultural Tourism Integration/High-Quality Development/Shengsi County引用本文复制引用
出版年
2024
NETL
NSTL
万方数据