A Comparative Study of the Official Projected Image and the Public Perceived Image of Qianling National Archaeological Site Park
Taking Qianling National Archaeological Site Park as an example,based on the perspective of sup-ply and demand,this paper analyzes and compares the deviation between projected image and perceived image by using content analysis method and"project-perception"model.The results show that the high frequency words of official projected image and public perceived image are concentrated in three categories:resource condi-tion,functional attribute,management and operation;Official projection tends to promote from a macro per-spective,while the public perception image focuses on a single element.The main emotion perceived by the public is positive emotion.The study provides recommendations for strengthening the operation and manage-ment of national archaeological site parks and enhancing public perception.
Qianling National Archaeological Site ParkProjected ImagePerceived ImageCognitive BiasWeb Text Analysis
NETL
NSTL
万方数据
