Digital technology enables the formation of digital energy concept in the whole industrial chain of energy,and the accelerated development of digital energy intelligence provides theoretical guidance and technical support for the transformation of marketing business from the perspective of modern natural gas industry system construction.After analyzing the current development situations and problems of natural gas marketing business,this paper designs a framework model for the smart marketing management system of natural gas,and puts forward the main content of system construction.The following results are obtained.First,as the reform of the market-oriented oil and gas system and mechanism enters the deep water zone,the natural gas market becomes more complicated,the influences of macroscopic environments such as the strengthening of policy supervision of the natural gas industry,the gradual formation of the market-oriented price mechanism,and the opening of the national natural gas market become greater,so the natural gas marketing business needs innovating and developing.Second,smart natural gas marketing is the strategic consideration and upgrading reconstruction of natural gas marketing theories,methods and technologies from the perspective of digital energy,as well as the sum of new marketing thinking,new concepts,new methods and new tools formed by the deep fusion of digital technology and marketing business to meet the needs of modern natural gas industry system construction,which plays an important role in promoting the move toward new quality productive forces.Third,the design of the smart natural gas marketing management system takes coordinating resources and markets,extending industrial chain and increasing added value as a value orientation and digital technology enabling marketing as a means to design and construct smart marketing strategy,marketing business transformation,marketing data governance,technical tools and platforms.In conclusion,constructing a smart natural gas marketing management system under the guidance of the development direction of digital energy is an inevitable choice and feasible path for the transformation of natural gas marketing business,and this system can provide useful reference for the construction of modern natural gas industry system and even modern energy system.
关键词
数字能源/天然气/智慧营销/管理体系/数字技术/新质生产力
Key words
Digital energy/Natural gas/Smart marketing/Management system/Digital technology/New quality productivity
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