Study on the Evaluation of Library Marketing Activities
Through the analysis of literatures, authors find that the research on the library marketing focused on the demand of library marketing, on the library how to marketing, and on the marketing experience in foreign libraries, and so on. It is noteworthy that studies of library marketing seem to ovedook the evaluation of library marketing. Fudan University Library launched a series of marketing activities, such as ＂Library Promotion Activities in 2009＂ in May 2009, and evaluated the effect of marketing activities and marketing programs comprehensively.
Library marketingMarketing programEvaluation of marketing
万方数据
