首页|领读人阅读推广模式:形态、功能、缺陷与启示

领读人阅读推广模式:形态、功能、缺陷与启示

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领读人阅读推广模式形态可以基于领读的发生空间、内容载体、开展形式、实施目的以及组合方式5个维度进行划分.领读人阅读推广模式具有信息传递与知识获取、图书解读与图书筛选、阅读陪伴与阅读互动、内容传播与激活共鸣、重塑阅读与扩大受众的功能.同时,领读人阅读推广模式存在受众图书分离与替代想象、平台算法规训与信息收窄、流量红利驱动与消费陷阱、微型文本速食与信息碎片、阅读数字绩效与虚假繁荣5个缺陷.未来,领读人阅读推广模式需平衡领读人领读与自主性阅读的关系、激发阅读兴趣与数字绩效的关系、碎片化信息与图书整体性的关系、平台算法规训与传受两端的关系.
Lead Reader Reading Promotion Model:Forms,Functions,Flaws and Implications
The form of the lead reader reading promotion model can be divided based on five dimensions:the occurrence space,content carrier,development form,implementation purpose,and combination method of lead reading.The lead reader reading promotion model has the functions of information transmission and knowledge acquisition,book interpretation and screening,reading companionship and interaction,content dissemination and activation resonance,reshaping reading and expanding audience.At the same time,the lead reader reading promotion model has five shortcomings:audience book separation and substitution imagination,platform algorithm discipline and information narrowing,traffic dividend driven and consumption traps,micro text fast food and information fragmentation,reading digital performance and false prosperity.In the future,the lead reader reading promotion model needs to balance the relationship between leader reading and autonomous reading,the relationship between stimulating reading interest and digital performance,the relationship between fragmented information and book integrity,and the relationship between platform algorithm discipline and transmission and reception ends.

Lead readerReading promotionBook reading deficit

刘艳、万晶晶

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江西省图书馆

领读人 阅读推广 图书阅读缺失

中国图书馆学会2022年阅读推广课题

YD2022B47

2024

图书馆建设
黑龙江省图书馆,黑龙江省图书馆学会

图书馆建设

CSTPCDCSSCICHSSCD北大核心
影响因子:1.39
ISSN:1004-325X
年,卷(期):2024.(3)
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