Analysis and Evaluation on the Integration of Culture and Tourism Modes for Chinese Modernization
Exploring the types and the degree of the integration of culture and tourism development under the background of Chinese modernization is of great significance to promoting the high-quality development of the cultural and tourism industry.After cluster analysis based on the case text of the government website,seven the integration of culture and tourism modes were extracted.Then text mining method was used to conduct pattern recognition on the text data of Tuniu.com,and the breadth,depth and richness of the integration of culture and tourism were constructed.Indicators are used to evaluate the level of culture and tourism integrated development in each region.The research results show that the integration of culture and tourism in the western region has a relatively high breadth and low richness,while the eastern region has a relatively high richness and low breadth,and the central region has a breadth,depth,and richness that are mostly at the lower-middle level.From the point of view of the seven the integration of culture and tourism modes,the depth of the integration of culture and tourism in all provinces converges,mainly based on content development and leisure integration.The richness of integration is influence by two factors:the number of types of cultural elements and the number of tourism products integrated with culture and tourism,while it presents the characteristics of the east being strong and the west being weak.In the future,the integration of culture and tourism in various regions should increase the supply of culture and tourism products in the tourism market,strengthen the multimodal integration of culture and tourism,and promote the symbiotic integration of culture and tourism.
Chinese-style modernizationIntegration of culture and tourismIntegration modeDegree of integration assessmentText mining
万方数据
维普
