Empirical Study on the Influence,Models,and Strategies of Online Book Recom-mendations in Public Libraries:A Case Study of Provincial Public Libraries
This article focuses on the book recommendation articles posted by provincial public libraries on their official WeChat public platform in 2022,analyzing their social influence,the book recommendation models employed by public libraries on the WeChat public platform,the branding of book recommendations,and the distribution of recommended book types.Furthermore,it proposes practical strategies for public libraries to conduct book recommendations based on the WeChat public platform,aiming to promote the development of book recommendation service in Chinese public libraries.
Public LibraryBook RecommendationWeChat Public PlatformBranding AnalysisWeChat Influence
万方数据
维普
