Research on Library Short Video Service from the Perspective of Content Marketing
Although short videos have become an important marketing tool for library services,their advantages have not been fully utilized.Through an investigation and analysis of library video accounts on the Douyin platform,this article reveals that content marketing,as a core concept of network marketing in the era of social media,can enhance user attention and engagement by using content as a link,thereby achieving marketing goals.The article argues that library short video services should strengthen the application of content marketing theory.By emphasizing the application of marketing theory,creating valuable content,expressing content in a contextualized manner,prioritizing data analysis,and leveraging platform rules,libraries can shorten the distance between libraries and users and enhance the influence of library short video service.
万方数据
维普
