Text Analysis of Cultural Creative Product Reviews in Library Based on Perceived Value
Based on the theory of perceived value,this article conducts text mining on online reviews of national library cultural creative products from four dimensions:emotion,social,quality,and price.Utilizing tools such as Python,it performs high-frequency word analysis,constructs LDA models,and conducts sentiment analysis.The study explores the relationship between perceived value and consumer demand for library cultural creative products,finding that emotions and social value have a significant impact on consumer demand,while perceived quality and price have a relatively weaker influence.Additionally,the four dimensions of perceived value interact and intertwine with each other.
万方数据
维普
