Research on the Implementation Path of Scene Marketing in Public Library
Scene marketing is a new marketing theory that comprehensively utilizes information from scenes and users,with the core goal of establishing deep connections with users.Introducing scene marketing into public library is conducive to improving the level of library cultural service and enhancing library brand development.This article elaborates on the connotations and significance of scenes and scene marketing,reviews the current research status of library scene marketing,summarizes the two main contents and three modes of scene marketing in public cultural institutions at home and abroad.Drawing on their experiences,it proposes narrative,experiential,and co-creation paths for implementing scene marketing in public libraries.
Public LibraryScene MarketingCultural DigitizationBrand ConstructionLibrary Marketing
万方数据
维普
