Differences in User Interaction Behaviour on Short Video Platforms
Studying the differences in user interaction behaviour between different short video platforms has important implications for platform orientation and user choice.Based on the theory of taste differentiation(or,taste-based distinction),this paper examines the differences between different short video platforms in the process of information dissemination.Taking the videos related to the incident of"Mother of eight children in Xuzhou"on three platforms(Douyin,Kuaishou and Bilibili)as an example,the paper tests the hypotheses on the differences between the four dimensions of Laswell's 5W model of communication:communicator,message,audience,and effect,and explores the thematic tendency of the video titles and comments using the thematic model.Bourdieu's theory of taste differentiation is used to explain and analyse the differences.The study finds that the differences between different short video platforms stem from the interest differentiation formed among users,and that users constantly reinforce their value boundaries through the interactions during the dissemination of short videos,while the platforms gradually turn into different interest-based communities;behavioural differences in user interactions on short video platforms signal different demands and values of different social classes,and the platforms,in turn,cater to and reinforce their characteristics by building their own styles.
short video platforminformation disseminationuser interaction behaviourtaste-based distinc-tiontext mining
NETL
NSTL
万方数据
维普
