首页|公共文化服务数字化赋能的影响逻辑和发展面向

公共文化服务数字化赋能的影响逻辑和发展面向

Digital Empowerment for Public Cultural Services:Logic of Influence and Development Orientation

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信息技术改变了公共文化服务基础环境,数字化通过增加新生产要素、促成技术与文化的高适配,扩张传播边界、促进规模经济和长尾经济,数字技术深度介入、缓解"成本病"问题,促进用户内容生产、重塑商业价值等路径为公共文化服务发展赋能.公共文化服务的数字化建设是在数字技术支撑下,实现新的价值创造,利用数字优势为公众提供具有良好获得感和体验感的新型服务.公共文化服务数字化需要用系统化的战略眼光进行统筹规划,建构良好的公共文化服务数字生态系统,使各类要素、各级各类主体之间形成协同共建、共创、共生、共享的开放型价值网络.
Information technology has transformed the infrastructural environment of public cultural services.Digitalization enables the development of public cultural services by adding new factors of production to facilitate a high fit between technology and culture,expanding the boundaries of communication to promote economies of scale and the long tail,increasing the use of digital technology to alleviate cost problems,and stimulating the creation of user-generated content to reshape commercial value.The digitalization of public cultural services aims to create new value with the support of digital technology,and to provide new services with a good sense of gain and experience for the public by taking advantage of digital technology.To do a good job in digitalizing public cultural services,it is necessary to carry out an integrated planning with a systematic and strategic vision,and to develop a good digital ecosystem,so that an open value network of collaboration,co-creation,symbiosis and sharing between different elements and entities at all levels is created.

digitalizationdigital empowermentpublic cultural services

张宏伟

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中国政法大学光明新闻传播学院传播学研究所

数字化 数字化赋能 公共文化服务

中国政法大学科研创新项目中央高校基本科研业务费专项

19ZFG86001

2024

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CSTPCDCSSCICHSSCD北大核心
影响因子:1.864
ISSN:1002-1167
年,卷(期):2024.44(3)
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