This paper explores the influencing factors of rural"planting culture",in order to build the momentum for the growth and iterative innovation of rural culture,further enhance rural residents'sense of cultural gain,and promote the development of rural culture,thus helping facilitate rural revitalization.Based on the field survey and semi-structured interviews,the paper collected the data of 28 rural interviewees from You County of Zhuzhou in Hunan Province.By using the grounded theory,it analyzes and summarizes the influencing factors for rural residents'participation in planting culture,and develops a grounded theoretical framework model.The influencing factors are classified into four categories,namely the attribution of planting culture,attribution of participants,attribution of organizers and external attribution.The attribution of planting culture includes operating costs and cultural attraction;Participants'attribution includes individual interest,emotional factors and income perception;Organizers'attribution includes individual factors and organizational leadership;External attribution includes environmental factors and cultural supply.
rural residentsplanting cultureparticipation in cultural servicesgrounded theory
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