The rise of new media technology has propelled the evolution of academic communication paradigms,while the continuous advancement of generative AI technology has opened up new avenues for academic content creation.This article based on a review of the development and distribution structure of academic new media content,uses the WeChat public account"lis_jobs"as an example.The study delineates the laws of academic operation from aspects such as platform building background,operation structure,thematic sections,and dissemination effects.Furthermore,in the context of current AI development,it combines elements related to open knowledge base construction,academic evaluation paradigm shift,academic content curation,and global academic information integration.The objective is to construct a new model of academic knowledge services driven by generative AI,providing new ideas and practical references for the development of academic new media.