Development Path of Characteristic Cultural Venues under the Background of Cultural and Tourism Integration:A Case Study of Shanghai
Characteristic cultural places,as the carriers of characteristic culture,play a vital role in the integration of culture and tourism.Exploring the development path of characteristic cultural places to participate in the integration of culture and tourism is helpful to promote the development of regional characteristic cultural tourism industry and the characteristics of cultural tourism industry.In this paper,20 representative cultural venues with Shanghai characteristics are selected to explore the necessary conditions and configuration path of culture and tourism integration of cultural venues with the help of fsQCA.The findings suggest:The high popularity of characteristic cultural venues is not achieved under a single condition,and the configuration paths include the path of highlighting its own advantages with collection display and tourism service as the core,the path of venue-perception balance centred on collection display and image cognition,and the path of highlighting tourists'perception centred on image cognition and visitors'sense of gian;Collection display and image cognition are crucial in the process of realizing the high popularity of characteristic cultural venues;When the human quality is not strong enough,there is a substitution relationship between collection display and visitors'sense of gain.
cultural and tourism integrationcharacteristic cultural venuesfsQCA