A Social Compliance Perspective on the Switching Behavior of Mobile Government Users
To explore the driving factors and driving paths of mobile government users'switching behavior is of great significance to promote the healthy growth of mobile government and optimize the government environment.From the perspective of social compliance,this article develops a framework for analyzing the drivers of switching behavior,and examines the driving factors and configuration effects of mobile government users'switching behavior by using the methods of PLS structural equation analysis and fuzzy set qualitative comparative analysis.The study suggests that the switching behavior of mobile government users can be attributed to factors such as government support,group norms,and users'transfer cognition,in which government support and group norms positively affect switching willingness and switching behavior through users'transfer cognition.In addition,there are multiple cause-effect paths for mobile government users'switching behavior,i.e.,government-driven and group-compliant,which achieve the same goal.
mobile governmentswitching behaviorsocial compliancemixed research methods
NETL
NSTL
万方数据
