With the rise of new media,public cultural institutions such as libraries have gradually paid attention to building and promoting their public image on new media platforms.By collecting the quantitative data of the video works released by public libraries at the provincial level and above on the Douyin short video platform,this paper finds that the dimensions of image construction for public libraries on short video platforms mainly include library facilities,library business,library social services,library image promotion,and social hot topic interaction.However,there is room for improvement in user cultivation and social interaction.
public libraryshort videolibrary imagelibrary service
NETL
NSTL
万方数据
