With the in-depth promotion of the rural revitalization strategy and the cultural power strategy in the new historical stage,it is urgent to achieve precise supply of rural public reading services to meet the reading needs of rural residents.This study is dedicated to investigating the precise provision of public reading services in rural areas as the research object from an economics perspective,constructs an evolutionary game system model of the government,multiple supply entities and readers,analyzes and explores the impact of various factors in the model.The research shows that:(1)increasing reader benefits,enhancing social benefits,and providing negative incentives to diverse supplyentities are beneficial for improving the precise supply of public reading;(2)moderate government investment and positive incentives are conducive to the precise supply of rural public reading services;and(3)increasing the reading cost for readers is not conducive to the precise supply of rural public reading services.
rural revitalization strategypublic reading servicesprecise supplyevolutionary game