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基于三方演化博弈的乡村公共阅读服务精准供给研究

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新时代随着乡村振兴战略和文化强国战略深入推进,如何满足乡村居民阅读需求,实现公共阅读服务精准供给已迫在眉睫.从经济学视角,构建政府、多元供给主体和读者三方演化博弈系统模型,探讨模型各因素对公共阅读精准供给的影响.研究表明:(1)增加读者收益,提升社会收益,对多元供给主体进行负向激励有利于提高公共阅读精准供给;(2)适度的政府投入和正向激励有利于乡村公共阅读服务精准供给;(3)增加读者阅读成本不利于乡村公共阅读服务精准供给.最后指出乡村公共阅读服务精准供给的现存困境并提出发展策略.
With the in-depth promotion of the rural revitalization strategy and the cultural power strategy in the new historical stage,it is urgent to achieve precise supply of rural public reading services to meet the reading needs of rural residents.This study is dedicated to investigating the precise provision of public reading services in rural areas as the research object from an economics perspective,constructs an evolutionary game system model of the government,multiple supply entities and readers,analyzes and explores the impact of various factors in the model.The research shows that:(1)increasing reader benefits,enhancing social benefits,and providing negative incentives to diverse supplyentities are beneficial for improving the precise supply of public reading;(2)moderate government investment and positive incentives are conducive to the precise supply of rural public reading services;and(3)increasing the reading cost for readers is not conducive to the precise supply of rural public reading services.

rural revitalization strategypublic reading servicesprecise supplyevolutionary game

严贝妮、于淑妹、王露雅

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安徽大学管理学院

国家新闻出版署安徽大学新闻传播学院编辑出版学系出版智库

安徽大学大数据与统计学院

安徽农业大学信息与人工智能学院

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乡村振兴战略 公共阅读服务 精准供给 演化博弈

2022年国家社会科学基金一般项目

22BTQ025

2024

图书馆学研究
吉林省图书馆

图书馆学研究

CSTPCDCSSCICHSSCD北大核心
影响因子:1.563
ISSN:1001-0424
年,卷(期):2024.(5)