Researching library reading promotion from participatory cultural perspective can help break through the limitation of traditional promotion model and inspire users to participate in reading promotion process more actively.The Paper investigates the current situation of library reading promotion with the help of Little Red Book platform,analyzes the basic situation of library reading promotion under the level of library-based and user-based searching,and finally based on three shortcomings of participatory production,participatory interaction,and participatory marketing,proposes a conscious and proactive strategy to enhance participatory production capacity,expands from individual power to community power to enhance participatory interaction skills,and expands marketing thinking to transform audiences into loyal users to promote the significant progress and development of library reading promotion.
libraryparticipatory culturereading promotionLittle Red Book
NETL
NSTL
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