首页|新型阅读空间用户感知形象与需求研究——以深圳市盐田区"海书房"为例

新型阅读空间用户感知形象与需求研究——以深圳市盐田区"海书房"为例

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文旅融合背景下,各地以公共文化服务体系建设为基础,创新服务供给方式及服务内容,重要表现形式之一是新型阅读空间建设.文章以荣获国际图联国际营销奖的深圳市盐田区"海书房"系列新型阅读空间为研究对象,基于对小红书笔记文本的词频、语义网络和情感分析,结合文本三级编码和图片主题标注,识别"海书房"用户感知形象,提取新型阅读空间用户需求因素,构建文旅融合背景下新型阅读空间用户需求分析框架.并为文旅融合背景下新型阅读空间建设提出建议:新型阅读空间建设应结合当地地域文化特点,强化空间叙事;重视选址可及性和便利性,保障公共属性;注重空间功能分区建设,强调文化本质.
In the context of the integration of culture and tourism,various regions in China have innovated the supply methods and contents of services based on the construction of the public cultural service system.One of the main achievements is the construction of new public reading spaces.Taking"Sea Library,See Library"of Shenzhen Yantian Library,which has won the IFLA PressReader International Marketing Award,as a case study,based on the analysis of word frequency,semantic network and sentiment of the text data from Xiaohongshu,combined with three-level coding and image theme annotation,this paper identifies the user perceived image of"Sea Library,See Library",extracts the user demand factors and constructs the user demand analytical framework of new public reading spaces.This paper puts forward suggestions on the construction of new public reading spaces in the context of the integration of culture and tourism:the construction should be combined with the regional and cultural characteristics while strengthening the spatial narrative,the accessibility and convenience of site selection should be attached importance to while ensuring the public attribute,the construction of spatial functional zoning should be paid attention to while emphasizing the cultural essence.

new public reading spaceperceived imageuser demandXiaohongshu notesthe Sea Libraryculture and tourism integration

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中山大学信息管理学院

新型阅读空间 感知形象 用户需求 小红书笔记 海书房 文旅融合

国家社会科学基金一般项目

18BTQ019

2024

图书馆学研究
吉林省图书馆

图书馆学研究

CSTPCDCSSCICHSSCD北大核心
影响因子:1.563
ISSN:1001-0424
年,卷(期):2024.(8)
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