Exploring the influencing factors of tourist's willingness to use libraries in scenic area is of great significance for deepening the integration of culture and tourism services in scenic area libraries and improving users'satisfaction.Based on ABC attitude theory,coupling theory,and perceived value theory,PLS-SEM method is used to explore the influencing factors of the willingness to use scenic library.The results show that the matching degree of tourism service quality,environmental integration degree,convenience value,resource and cultural fit degree,and functional value perception of scenic area libraries have a significant positive impact on the recognition of tourists'expectations of the library,the matching degree of tourism service quality,environmental integration degree,resource and cultural compatibility degree,functional value,and social value have a significant positive impact on the flow experience of tourists towards scenic area libraries,and the confirmation of tourist expectations and flow experience towards scenic libraries have a significant positive impact on their willingness to use them.Finally,it is proposed to comprehensively strengthen the deep integration of culture and tourism elements in scenic area libraries,focusing on key integration elements,and emphasizing development strategies such as user emotional feedback.
scenic area librariesculture and tourism integrationABC attitude theory
万方数据
维普
