Constructing a scientific and reasonable index system and evaluation model to measure the information service quality of digital platform for cultural heritage is helpful to promote the sustainable development of digital platform for cultural heritage and promote the protection,inheritance and innovation of cultural heritage in the new era.Combined with the characteristics of information service of digital platform for cultural heritage,the evaluation index system of information service quality of the digital platform is constructed under the guidance of SERVQUAL model,and the corresponding evaluation model is established based on extension cloud model for empirical analysis.According to the empirical research results of Yunyou Dunhuang and Digital Forbidden City,this paper puts forward the optimization strategy of information service quality of digital platform for cultural heritage from five aspects:restoring cultural heritage details,improving user's satisfaction,responding to user demands,paying attention to privacy security protection and enhancing user emotional identity.
cultural heritagedigital platforminformation service qualityextension cloud modelquality evaluation