Research on the Strategy Selection of Data Element Market Participants from the Perspective of Multi-agent Interaction
[Purpose/Significance]This paper studies the strategy selection of the main participants in the data element market with the participation of platform,aiming to explore an effective market operation mechanism.[Method/Process]From the perspective of multi-agent interaction,this study hypothesized the cost-benefit changes involved in the tripartite transaction process in the data market according to the transaction cost theory,analyzed the evolutionary game of them,and finally used MATLAB software to simulate it.[Result/Conclusion]The final results show that the tripartite initial willingness has an impact on the strategy selection,the income and default cost are important for the transaction willingness of both data supply and demand,the service remuneration is the tripar-tite common factor,and the cost saving and punishment will directly affect the platform to actively participate in data transactions.In the future,it is necessary to promote the development of the data element market from the four levels of policy,law,cognition and management.
multi-agentdata element markettransaction cost theoryevolutionary gamessimulation
万方数据
维普
