Investigating the Influence of Health Misinformation Features on Users'Sharing Willingness in Social Media
[Purpose/Significance]Misinformation is easily generated and disseminated through social media.Investigating the interactive influence of health misinformation features on users'sharing willingness is helpful for the health misinformation governance.[Method/Process]The paper identified emotional appeal,information source,and content modification as three typical features of health misinformation.With two mediating mech-anisms,perceived information quality and perceived information trustworthiness,it proposed nine research hy-potheses and one research question.And it collected 1784 experimental data from 223 participants with a 2×2×2 within-participant experimental design.And it analyzed the hypotheses and research question through univariate ANOVA and path analysis.[Result/Conclusion]The results show that the three heuristic cues,namely emotional appeal,information source,and content modification,contribute to users'willingness to share in different degree with an interactive overlapping effect on each other.Perceived information quality and perceived information trust-worthiness play a crucial mediating role in this facilitation association and are essential antecedents for establishing users'willingness to share.This study advances the understanding of health misinformation communication behav-ior on the internet and provides new insights into the health misinformation governance.
health misinformationsharing intentionperceived information qualityperceived information credibilitysocial media
万方数据
维普
