[Purpose/Significance]Misinformation is easily generated and disseminated through social media.Investigating the interactive influence of health misinformation features on users'sharing willingness is helpful for the health misinformation governance.[Method/Process]The paper identified emotional appeal,information source,and content modification as three typical features of health misinformation.With two mediating mech-anisms,perceived information quality and perceived information trustworthiness,it proposed nine research hy-potheses and one research question.And it collected 1784 experimental data from 223 participants with a 2×2×2 within-participant experimental design.And it analyzed the hypotheses and research question through univariate ANOVA and path analysis.[Result/Conclusion]The results show that the three heuristic cues,namely emotional appeal,information source,and content modification,contribute to users'willingness to share in different degree with an interactive overlapping effect on each other.Perceived information quality and perceived information trust-worthiness play a crucial mediating role in this facilitation association and are essential antecedents for establishing users'willingness to share.This study advances the understanding of health misinformation communication behav-ior on the internet and provides new insights into the health misinformation governance.
关键词
失真健康信息/分享意愿/感知信息质量/感知信息可信度/社交媒体
Key words
health misinformation/sharing intention/perceived information quality/perceived information credibility/social media
维普
万方数据