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突发事件网络舆情群体极化风险评估研究

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[目的/意义]在突发事件网络舆情的演变过程中,用户会分化成不同的群体,随着群体内部共同立场的不断建构和强化,群体极化最终形成.由于极化可能会带来严重的社会、文化、经济和政治冲击,对极化风险进行评估和应对显得尤为重要.[方法/过程]在对突发事件网络舆情、群体极化、议程设置等相关概念与理论进行系统回顾与梳理的基础上,遵循"数据—知识—服务"的转化路径提出群体极化风险评估模型:首先,构建事件多维主题图谱以形成舆情知识资源集合;其次,从中确定群体极化风险要素抽取维度并量化末级指标;最后,采用熵权法进行风险评估,并提出具有针对性的应对策略.[结果/结论]舆情影响力对群体极化风险的影响最大,其次是公众议程多元程度,在所有风险要素中,公众情感极化程度的权值最小.
Research on Risk Assessment of Group Polarization of Online Public Opinion in Emergencies
[Purpose/Significance]In the evolution process of online public opinion in emergencies,users gradually form different groups.With the strengthening of the common position within the group,group polarization will finally take shape.Due to its serious social,cultural,economic,and political impacts,it is particularly import-ant to assess and respond to polarization risks.[Method/Process]This paper systematically reviewed the concepts and theories related to online public opinion,group polarization,agenda setting.It proposed the risk assessment model of group polarization following the transformation path of"data-knowledge-service".Firstly,it constructed a multidimensional thematic map of events to form a collection of public opinion knowledge resources.Secondly,it determined the dimensions of group polarization risk factors and quantified the end level indicators.Finally,it adopted the entropy weight method for risk assessment and proposed response strategies.[Result/Conclusion]The results show that public opinion influence has the greatest impact on the risk of group polarization,followed by the degree of public agenda pluralism.Among all risk elements,the degree of public sentiment polarization has the least entropic weight.

emergenciesonline public opiniongroup polarizationrisk assessment

贾若男、王晰巍、王楠阿雪

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湘潭大学公共管理学院 湘潭 411105

吉林大学商学与管理学院 长春 130022

吉林大学大数据管理研究中心 长春 130022

吉林大学国家发展与安全研究院网络空间治理研究中心 长春 130022

吉林大学国家发展与安全研究院 长春 130022

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突发事件 网络舆情 群体极化 风险评估

湖南省社会科学基金青年项目国家社会科学基金重大项目吉林大学研究生创新研究项目

22YBQ05218ZDA3102022135

2024

图书情报工作
中国科学院文献情报中心

图书情报工作

CSTPCDCSSCICHSSCD北大核心
影响因子:2.203
ISSN:0252-3116
年,卷(期):2024.68(6)
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