Research on the Influence of Users'Need-State on Information Searching Tactics in Mobile Shopping Based on the Information Foraging Theory
[Purpose/Significance]Searching tactic constitutes a pivotal aspect of user information searching process.Analyzing the impact of need-state on the information searching tactics in mobile shopping could pro-vide theoretical and practical references for enhancing user searching experience.[Method/Process]Based on the information foraging theory and the search economy theory,this study discussed how users'need-state in mobile shopping influenced their information search tactics.The research design encompassed goal-oriented and explor-atory-based need-states scenarios,and hypotheses were tested through scenario experiments.[Result/Conclusion]The results indicate that users'need-state significantly influence the product evaluation costs but do not affect the moving costs between information patches.In comparison to goal-oriented need-state,users in an exploratory-based need-state spend more time evaluating an alternative.Furthermore,when evaluation costs increase,users tend to decrease the quantity of evaluations within information patches.The study findings contribute to improving users'information search experiences.
万方数据
维普
