图书情报工作2024,Vol.68Issue(7) :79-87.DOI:10.13266/j.issn.0252-3116.2024.07.008

信息觅食视角下需求状态对移动购物用户信息搜索策略的影响研究

Research on the Influence of Users'Need-State on Information Searching Tactics in Mobile Shopping Based on the Information Foraging Theory

沈旺 时倩如 李贺 刘嘉宇 李世钰
图书情报工作2024,Vol.68Issue(7) :79-87.DOI:10.13266/j.issn.0252-3116.2024.07.008

信息觅食视角下需求状态对移动购物用户信息搜索策略的影响研究

Research on the Influence of Users'Need-State on Information Searching Tactics in Mobile Shopping Based on the Information Foraging Theory

沈旺 1时倩如 1李贺 1刘嘉宇 1李世钰1
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作者信息

  • 1. 吉林大学商学与管理学院 长春 130012
  • 折叠

摘要

[目的/意义]搜索策略是用户信息搜索过程的核心层面.分析需求状态对移动购物用户信息搜索策略的影响,能够为提升用户搜索体验提供理论与实践参考.[方法/过程]基于信息觅食理论和搜索经济理论,探讨移动购物用户需求状态如何影响其信息搜索策略:研究设计目标导向型和探索型两种需求状态情景,基于情景实验检验所提出的假设.[结果/结论]结果表明,需求状态显著影响用户的商品评估成本,但不影响信息斑块间移动成本:相比于目标导向型需求状态,用户处于探索型需求状态时评估一个替代方案花费的时间更多:此外,当评估成本较高时,用户倾向于降低信息斑块内的评估数量.研究发现有助于改善用户的信息搜索体验.

Abstract

[Purpose/Significance]Searching tactic constitutes a pivotal aspect of user information searching process.Analyzing the impact of need-state on the information searching tactics in mobile shopping could pro-vide theoretical and practical references for enhancing user searching experience.[Method/Process]Based on the information foraging theory and the search economy theory,this study discussed how users'need-state in mobile shopping influenced their information search tactics.The research design encompassed goal-oriented and explor-atory-based need-states scenarios,and hypotheses were tested through scenario experiments.[Result/Conclusion]The results indicate that users'need-state significantly influence the product evaluation costs but do not affect the moving costs between information patches.In comparison to goal-oriented need-state,users in an exploratory-based need-state spend more time evaluating an alternative.Furthermore,when evaluation costs increase,users tend to decrease the quantity of evaluations within information patches.The study findings contribute to improving users'information search experiences.

关键词

需求状态/信息觅食理论/搜索经济理论/搜索策略/电子商务

Key words

need-state/information foraging theory/search economic theory/search tactics/electronic commerce

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基金项目

国家自然科学基金项目(72304111)

吉林省科技发展计划项目(20220203176SF)

出版年

2024
图书情报工作
中国科学院文献情报中心

图书情报工作

CSTPCDCSSCICHSSCD北大核心
影响因子:2.203
ISSN:0252-3116
参考文献量35
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