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舆情卷入风险感知下社交媒体用户非理性行为生成机理研究

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[目的/意义]剖析舆情卷入风险感知下社交媒体用户非理性行为的生成要素,阐释用户认知—动机—行为之间的关系,为舆情风险治理和用户行为管控提供科学参考.[方法/过程]基于问题解决情境理论,整合风险信息搜寻与加工模型(RISP)和扩展平行过程模型(EPPM),厘清舆情卷入风险感知下社交媒体用户非理性行为影响要素联动关系和驱动路径,从需求触发、认知控制、情绪发酵、行为反馈4个阶段构建舆情卷入风险感知下社交媒体用户非理性行为的生成机理模型.[结果/结论]针对舆情卷入风险感知下社交媒体用户的非理性行为,应从需求引导、信息监管、情感重塑、技术赋能4个方面进行规制,引导用户理性辨识舆情风险并做出科学决策.
Study on the Mechanism of Social Media Users' Irrational Behavior From the Risk Perception in Public Opinion Engagement
[Purpose/Significance]This study analyzes the factors contributing to the social media users'irra-tional behaviors from the risk perception of public opinion engagement and elucidates the relationships between us-er's cognition,motivation,and behavior to provide a scientific reference for the governance of public opinion risks and the regulation of irrational behaviors among social media users.[Method/Process]Integrating the Risk Informa-tion Seeking and Processing Model(RISP),and the Extended Parallel Processing Model(EPPM),this study clari-fied the linkages and driving paths among the influencing factors of social media users'irrational behavior from the risk perception of public opinion engagement.Then,it constructed a mechanism model of that across four stages:demand triggering,cognitive control,emotional fermentation,and behavioral feedback on the problem solving situ-ation theory.[Result/Conclusion]In response to the social media users'irrational behavior from the risk perception of public opinion engagement,it should carry out some regulations in four aspects:demand guidance,information regulation,emotional reshaping,and technological empowerment,so as to guide users to rationally identify the risk of public opinion and make scientific decisions.

public opinion engagementrisk perceptionsocial media userirrational behavior

刘晓晴、邓春林

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湘潭大学公共管理学院 湘潭 411105

舆情卷入 风险感知 社交媒体用户 非理性行为

国家社会科学基金一般项目

20BTQ105

2024

图书情报工作
中国科学院文献情报中心

图书情报工作

CSTPCDCSSCICHSSCD北大核心
影响因子:2.203
ISSN:0252-3116
年,卷(期):2024.68(7)
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