The Formation Factors and Correlation Paths of Social Media Information Influence
[Purpose/Significance]The study aims to clarify the hierarchical relationship and correlation path among the formation factors of social media information influence,and to provide theoretical and practical support for the research.[Method/Process]Based on social cognitive theory,it extracted 14 formation factors from three aspects:behavior,cognition,and environment.Then,it analyzed the mutual influence relationship between forma-tion factors on the ISM model,constructed a hierarchical system of formation factors,explored the dependence and driving force of formation factors with the MICMAC method.Finally,it determined the strength relationship be-tween factors.[Result/Conclusion]It finds that emotional resonance of information receivers,value identification of information receivers,and the reputation of information publishers belong to the root layer factors and are in in-dependent groups.The behavior of information disseminators in forwarding information and other factors indirectly affect the influence of social media information and belong to autonomous groups.Factors such as information quality can directly affect the influence of social media information and are in a dependent group.
social mediainformation influencesocial cognitive theorycorrelation pathsISM-MIC-MAC
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