Research on the Construction of User Demand Characteristic System and Improvement Strategy of AIGC Products
[Purpose/Significance]This paper aims to explore the user demand and characteristics of AIGC prod-ucts from the perspective of user,providing reference and suggestions for the improvement of AIGC products quality,and promoting the high-level development of AIGC industry.[Method/Process]Taking ChatGPT and Wenxin as the research objects,this paper crawled 116 046 comment text from four social media platforms,including Weibo,Zhihu,Douyin and Baidu Tieba,then used BERTopic to extract the users'focus topics and constructed a user demand charac-teristic system of AIGC products.Based on the IPA analysis tool,it analyzed the differences in demand characteristics of AIGC products at home and abroad from both attention and satisfaction dimensions,and it proposed the improve-ment strategy of AIGC products in China.[Result/Conclusion]The user demand of AIGC products are mainly divid-ed into eight categories:availability,reliability,experience,innovation,functionality,understanding,interest and se-curity.The improvement strategy for AIGC products in China includes improving the reliability of content,enhancing cultural adaptability,improving the security system,and boosting core technology innovation.
万方数据
维普
