Research on B-S Portrait Model Construction of Online Public Opinion Audience in Mobile Environment
[Purpose/Significance]Since there is no relatively complete and widely accepted method to calibrate the participation behavior of the online public opinion audience,this paper proposes and designs the B-S portrait of the online public opinion audience as the calibration method.[Method/Process]It carried out the multi-dimensional analysis of audience portrait model,and constructed participation behavior identification mod-els and emotional feature analysis models,which were integrated into traditional user portrait methods.Finally,it proposed a framework for online public opinion audience portrait models in mobile environments.[Result/Con-clusion]The calibration model can not only provide guidance for the in-depth and multi-dimensional develop-ment of the calibration research of online public opinion audience participation behavior,but also provide tools for public opinion management departments to observe,measure and calibrate audience behavior from a more scientific perspective.
mobile environmentonline public opinionaudience portraitbehavior calibration
NETL
NSTL
万方数据
