A Critique of the"Coupling"Phenomenon of Digital Fetishism and the Logic of Capital——Based on Marx's critical perspective of capital
The external form of capitalism has changed since it entered the digital era,but the value-added na-ture of capital remains.On the one hand,the logic of capital serves as the socio-historical root of fetishism,and on the other hand,it is coupled with fetishism to promote the value-addedness of capital.In the digital era,digital la-bor is still the source of surplus value,and"data"has become the carrier for capital value-added to be realized,which correspondingly gives rise to digital fetishism,which constantly blurs the boundaries between labor and lei-sure in the"coupling"with the logic of digital capital,realizing the hidden nature of the value-added of capital.In coupling with the logic of digital capital,it blurs the boundaries between labor and leisure,thus realizing the hid-den exploitation of digital labor.In order to eliminate such exploitation phenomenon,we need to start from break-ing the logic of capital,adhere to the scientific path of critique of the logic of capital opened by Marx to expose its inherent negativity,and construct a new form of human civilization to provide a realistic way to break the logic of capital.
digital capitalismlogic of capitaldigital fetishism"coupling"
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