Research on the Optimal path of Red Tourism from the Perspective of Rural Revitalization——Based on the rooting analysis of DK Village,Ganxian District,Jiangxi Province
Based on the overall analysis perspective of rural revitalization strategy,taking the development sta-tus of rural red tourism in DK Village,Jiangxi Province as the starting point,the current dilemma of rural red tour-ism development is analyzed from the dual perspectives of macro policy and micro experience,combined with field research experience and in-depth interview results,data coding and model construction are carried out,and the lean model of path optimization is obtained.It is found that the dynamic factors of rural red tourism optimization and up-grading have diversified characteristics,which can be summarized into four core areas:government support,opera-tion management,industrial integration and brand building.The transformation and upgrading of rural red tourism should be led from the four directions of specialization of red tourism management team,modernization of red tour-ism industry development,linkage and diversification of red tourism state,and branding of red tourism scenic spots.