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图像传播的意识形态风险及其规制路径

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图像传播能够成就意识形态建设,同时也应看到图像背后由于技术、资本和权力操纵而产生的诸多意识形态风险,具体表现为历史虚无主义削弱主流意识形态认同感、民粹主义冲击主流意识形态话语权、消费符号弱化主流意识形态传播力以及泛娱乐化稀释主流意识形态权威性,这些风险的存在严重威胁着国家意识形态安全.为此,必须高度重视图像传播的意识形态风险问题,从传播主体、传播内容、传播样态以及传播监管四个层面着力,全方位和多角度规避风险源,牢牢掌握图像传播中的意识形态话语权,从而实现图像传播和主流意识形态传播的良性互动和共生共荣.
The Ideological Risk of Image Communication and Its Regulation Path
With the continuous development of mass media technology,images have rapidly occupied a signif-icant space in everyday life,becoming a way of thinking for people to view and understand the world,with strong ideological attributes.Image communication can achieve ideological construction.At the same time,we should also see many ideological risks caused by technology,capital and power manipulation behind images,which are embod-ied in historical nihilism risk,populism risk,consumerism risk and pan-entertainmentism risk.The existence of these risks seriously threatens national ideological security.Therefore,it is necessary to attach great importance to the ideological risk of image ommunication,focus on the four aspects of communication subject,communication content,communication pattern and communication supervision,avoid risk sources in an all-round and multi-an-gle,and firmly grasp the ideological discourse power in image communication,so as to realize the benign interac-tion and symbiosis between image communication and mainstream ideological communication.

image propagationmainstream ideologyideological risk

杨云云、陶利江

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河南师范大学马克思主义学院,河南新乡 453007

图像传播 主流意识形态 意识形态风险

2024

天水行政学院学报
天水市行政学院

天水行政学院学报

CHSSCD
影响因子:0.172
ISSN:1009-6566
年,卷(期):2024.25(6)