Smart Cultural Service Model Based on Mobile Visual Search
Under the mobile Internet environment, the application of mobile visual search technology in the field of pub-lic cultural services responses to the national strategy of cultural "Internet +", bringing the opportunity of developing smart public cultural services. This paper analyzes the motivation of applying mobile visual search in smart public cul-tural services. It is concluded that public cultural service fields possess massive visual resources and they urgently need to be linked. Moreover, the demand for high-level semantic of visual resources is generated and people prefer mobile search nowadays. Therefore, this paper proposes a smart public cultural service model based on mobile visual search technology, by analyzing empirical cases. It discusses the important modules from four levels of visual resource acquisi-tion, visual resource organization, mobile visual search and service application.
mobile visual searchsmart public cultural servicespublic cultural service modellinked datacontext awareness